Today our atta-babe goes to MJ Rose, suspense author and book marketing brainchild behind AuthorBuzz and other book marketing programs, with yet another killer idea for promoting reading and book buying: it’s called.
buy+Brown.
Brown as in THE Dan Brown, whose new blockbuster book hits the shelves today.
It’s easy! You’re already in the bookstore picking up Dan Brown’s book but you DON’T STOP THERE. You buy ONE MORE (preferably non-Dan Brown book!)
It’s brilliant!
And, heck, if you weren’t going to buy Dan Brown’s book, go into the bookstore anyway and buy two books. Win, win!