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	<title> &#187; Mainstream</title>
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		<title>Case Study: Covers</title>
		<link>http://www.bookendbabes.com/2008/07/24/case-study-covers/</link>
		<comments>http://www.bookendbabes.com/2008/07/24/case-study-covers/#comments</comments>
		<pubDate>Thu, 24 Jul 2008 11:00:57 +0000</pubDate>
		<dc:creator>malenalott</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[authors]]></category>
		<category><![CDATA[chick list]]></category>
		<category><![CDATA[cover art]]></category>
		<category><![CDATA[Mainstream]]></category>
		<category><![CDATA[non-fiction]]></category>
		<category><![CDATA[Romance]]></category>
		<category><![CDATA[suspense]]></category>
		<category><![CDATA[titles]]></category>

		<guid isPermaLink="false">http://www.athenasbookshelf.com/?p=328</guid>
		<description><![CDATA[The old adage is &#8220;you don&#8217;t judge a book by it&#8217;s cover,&#8221; but let&#8217;s face it. We all do it. If we didn&#8217;t, then cover art wouldn&#8217;t be such a big deal. The truth is, publishers know people judge books &#8230; <a href="http://www.bookendbabes.com/2008/07/24/case-study-covers/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p>The old adage is &#8220;you don&#8217;t judge a book by it&#8217;s cover,&#8221; but let&#8217;s face it. We all do it. If we didn&#8217;t, then cover art wouldn&#8217;t be such a big deal. The truth is, publishers know people judge books by their covers because like anything in retail, it&#8217;s &#8220;packaging&#8221;. The better adage is &#8220;you don&#8217;t get a second chance to make a first impression.&#8221; Visual marketing is all about the blink instinct. You are either drawn to or repelled by things you encounter in life thanks to our fight or flight brain response. So in a bookstore (or on the web), you are drawn to certain covers. Why? Here&#8217;s a look at the elements of a cover and the &#8220;types&#8221; of covers out there.</p>
<p>1. Photo or illustration 2. Title of book (and font and size consideration. Caps? No caps?) 3. Author name and placement thereof. 4. Blurb or no blurb? Tagline or no tagline? 5. Colors &#8211; for fonts and background. Light, dark, bright?</p>
<p><span id="more-328"></span></p>
<p>Overall, the cover art must convey in an instant the &#8220;feel&#8221; of the book. The reader should have a good idea of the tone of the novel and the genre from this snapshot. Here&#8217;s a sampling of some of the cover art and what it conveys to me. Besides the romance genre, typically the cover art doesn&#8217;t show the face because you don&#8217;t want the reader necessarily believing that face is the hero or heroine. So you find a lot of beheaded cover models.</p>
<p><strong>Chesties, Leggies &amp; Backs.</strong> &#8220;Partial bods&#8221; can be found in any genre. Naked chests and backs are typically found in romance, nearly all sub-genres. <em>Considerations</em>: Level of dress or undress, type of clothing, face or no face? In women&#8217;s fiction, children often get center stage, or a child clinging at a woman&#8217;s side.</p>
<p><a href="http://www.athenasbookshelf.com/wp-content/uploads/2008/07/187224231.jpg"><img class="alignright size-thumbnail wp-image-336" style="float:left;" title="187224231" src="http://www.athenasbookshelf.com/wp-content/uploads/2008/07/187224231-124x150.jpg" alt="" width="124" height="150" /></a></p>
<p><span style="color:#0000ee;text-decoration:underline;"><br />
</span></p>
<p><a href="http://www.athenasbookshelf.com/wp-content/uploads/2008/07/41mxmw8vdol_sl160_aa115_3.jpg"><img class="alignleft size-thumbnail wp-image-333" title="41mxmw8vdol_sl160_aa115_3" src="http://www.athenasbookshelf.com/wp-content/uploads/2008/07/41mxmw8vdol_sl160_aa115_3.jpg" alt="" width="115" height="115" /></a></p>
<p><a href="http://www.athenasbookshelf.com/wp-content/uploads/2008/07/51dztzuhql_sl160_aa115_.jpg"><img class="size-thumbnail wp-image-334" style="vertical-align:middle;" title="51dztzuhql_sl160_aa115_" src="http://www.athenasbookshelf.com/wp-content/uploads/2008/07/51dztzuhql_sl160_aa115_.jpg" alt="" width="115" height="115" /></a></p>
<p><strong>High Heels:</strong> Typically found in &#8220;luxe lit&#8221; or chick lit.<a href="http://www.athenasbookshelf.com/wp-content/uploads/2008/07/41nw2y6s-jl_sl160_aa115_.jpg"><img class="alignright size-thumbnail wp-image-338" style="float:right;" title="41nw2y6s-jl_sl160_aa115_" src="http://www.athenasbookshelf.com/wp-content/uploads/2008/07/41nw2y6s-jl_sl160_aa115_.jpg" alt="" width="115" height="115" /></a></p>
<p><a href="http://www.athenasbookshelf.com/wp-content/uploads/2008/07/13698716.jpg"><img class="size-thumbnail wp-image-337" style="vertical-align:middle;" title="13698716" src="http://www.athenasbookshelf.com/wp-content/uploads/2008/07/13698716-126x150.jpg" alt="" width="126" height="150" /></a></p>
<p><strong>Illustration: </strong>To convey a light tone, humor, chick lit or a quirky or eccentric nature, illustration (for adult books) can be used. </p>
<p><a href="http://www.athenasbookshelf.com/wp-content/uploads/2008/07/515oivp-lfl_sl160_aa115_3.jpg"><img class="alignleft size-thumbnail wp-image-344" title="515oivp-lfl_sl160_aa115_3" src="http://www.athenasbookshelf.com/wp-content/uploads/2008/07/515oivp-lfl_sl160_aa115_3.jpg" alt="" width="115" height="115" /></a><a href="http://www.athenasbookshelf.com/wp-content/uploads/2008/07/davinci.jpg"></a></p>
<p> </p>
<p><a style="text-decoration:none;" href="http://www.athenasbookshelf.com/wp-content/uploads/2008/07/davinci.jpg"><img class="aligncenter size-thumbnail wp-image-345" style="text-decoration:underline;" title="davinci" src="http://www.athenasbookshelf.com/wp-content/uploads/2008/07/davinci-150x150.jpg" alt="" width="150" height="150" /></a></p>
<p><strong>Spooky Eyes: </strong>To convey mystery, suspense or fear, how about a close up shot of eyes (whether on a male, female or animal)? Check these out. Scared?<a href="http://www.athenasbookshelf.com/wp-content/uploads/2008/07/510encdgnl_sl160_pisitb-dp-arrowtopright21-23_sh30_ou01_aa115_.jpg"><img class="alignleft size-thumbnail wp-image-346" title="510encdgnl_sl160_pisitb-dp-arrowtopright21-23_sh30_ou01_aa115_" src="http://www.athenasbookshelf.com/wp-content/uploads/2008/07/510encdgnl_sl160_pisitb-dp-arrowtopright21-23_sh30_ou01_aa115_.jpg" alt="" width="115" height="115" /></a></p>
<p> </p>
<p><a href="http://www.athenasbookshelf.com/wp-content/uploads/2008/07/515jjcyt5fl_sl160_pisitb-dp-arrowtopright21-23_sh30_ou01_aa115_.jpg"><img class="aligncenter size-thumbnail wp-image-349" title="515jjcyt5fl_sl160_pisitb-dp-arrowtopright21-23_sh30_ou01_aa115_" src="http://www.athenasbookshelf.com/wp-content/uploads/2008/07/515jjcyt5fl_sl160_pisitb-dp-arrowtopright21-23_sh30_ou01_aa115_.jpg" alt="" width="115" height="115" /></a></p>
<p> </p>
<p><strong>Objectively Speaking:</strong> Stands to reason, if you&#8217;re not going to use a person, you&#8217;re going to use a &#8220;thing&#8221;, right? So our last category is the broadest, and can be the most creative. Sometimes the OBJECT is a direct tie-in to the book. Other times it&#8217;s more metaphorical. Or, hey, maybe the artist just thought it was pretty. </p>
<p><a href="http://www.athenasbookshelf.com/wp-content/uploads/2008/07/41xdccui6ll_sl160_aa115_.jpg"></a><a href="http://www.athenasbookshelf.com/wp-content/uploads/2008/07/51zw7ddvgbl_sl160_aa115_.jpg"><img class="alignright size-thumbnail wp-image-348" title="51zw7ddvgbl_sl160_aa115_" src="http://www.athenasbookshelf.com/wp-content/uploads/2008/07/51zw7ddvgbl_sl160_aa115_.jpg" alt="" width="115" height="115" /></a><br />
<a href="http://www.athenasbookshelf.com/wp-content/uploads/2008/07/174424681.jpg"><img class="alignleft size-thumbnail wp-image-351" title="174424681" src="http://www.athenasbookshelf.com/wp-content/uploads/2008/07/174424681-128x150.jpg" alt="" width="128" height="150" /></a><br />
<img class="aligncenter size-thumbnail wp-image-347" title="41xdccui6ll_sl160_aa115_" src="http://www.athenasbookshelf.com/wp-content/uploads/2008/07/41xdccui6ll_sl160_aa115_.jpg" alt="" width="115" height="115" /></p>
<p><em>Discussion: What usually catches your eye in the bookstore? What was the last book you bought triggered by great cover art? Do you have a favorite cover of all time?</em></p>
]]></content:encoded>
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		<title>Oxygen, How to Be Single</title>
		<link>http://www.bookendbabes.com/2008/06/20/oxygen-how-to-be-single/</link>
		<comments>http://www.bookendbabes.com/2008/06/20/oxygen-how-to-be-single/#comments</comments>
		<pubDate>Fri, 20 Jun 2008 13:00:13 +0000</pubDate>
		<dc:creator>malenalott</dc:creator>
				<category><![CDATA[Books in Bloom]]></category>
		<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[carol cassella]]></category>
		<category><![CDATA[chick lit]]></category>
		<category><![CDATA[hardcover]]></category>
		<category><![CDATA[how to be single]]></category>
		<category><![CDATA[Liz Tuccillo]]></category>
		<category><![CDATA[Mainstream]]></category>
		<category><![CDATA[new releases]]></category>
		<category><![CDATA[oxygen]]></category>
		<category><![CDATA[Women's Fiction]]></category>

		<guid isPermaLink="false">http://www.athenasbookshelf.com/?p=200</guid>
		<description><![CDATA[Notes from Publisher on Notable New Releases Oxygen, by Carol Cassella (Mainstream: Hardcover, July 1st) With the compassion of Jodi Picoult and the medical realism of Atul Gawande, Oxygen is a riveting new novel by a real-life anesthesiologist, an intimate &#8230; <a href="http://www.bookendbabes.com/2008/06/20/oxygen-how-to-be-single/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><a href="http://www.athenasbookshelf.com/wp-content/uploads/2008/06/bloom51.tiff"><img class="alignleft size-thumbnail wp-image-202" title="bloom51" src="http://www.athenasbookshelf.com/wp-content/uploads/2008/06/bloom51.tiff" alt="" /></a><em>Notes from Publisher on Notable New Releases</em></p>
<p><a href="http://www.amazon.com/exec/obidos/ASIN/1416556109 /athesbook-20" target="_blank">Oxygen</a>, by Carol Cassella (Mainstream: Hardcover, July 1st)</p>
<p><em>With the compassion of Jodi Picoult and the medical realism of Atul Gawande, Oxygen is a riveting new novel by a real-life anesthesiologist, an intimate story of relationships and family that collides with a high-stakes medical drama. </em></p>
<p><em> </em></p>
<p><em>Dr. Marie Heaton is an anesthesiologist at the height of her profession. She has worked, lived and breathed her career since medical school, and she now practices at a top Seattle <a href="http://www.athenasbookshelf.com/wp-content/uploads/2008/06/41toq4tj2ol_sl160_aa115_.jpg"><img class="alignleft size-thumbnail wp-image-203" title="41toq4tj2ol_sl160_aa115_" src="http://www.athenasbookshelf.com/wp-content/uploads/2008/06/41toq4tj2ol_sl160_aa115_.jpg" alt="" width="115" height="115" /></a>hospital. Marie has carefully constructed and constricted her life according to empirical truths, to the science and art of medicine. But when her tried-and-true formula suddenly deserts her during a routine surgery, she must explain the nightmarish operating room disaster and face the resulting malpractice suit.</em></p>
<p><a href="http://www.amazon.com/exec/obidos/ASIN/1416556109 /athesbook-20" target="_blank">Buy it at Amazon.</a></p>
<p><a href="http://www.amazon.com/exec/obidos/ASIN/1416534121/athesbook-20" target="_blank">How to be Single</a>, by Liz Tuccillo (Women&#8217;s fiction: Hardcover, June 10th)</p>
<p><img class="alignleft size-thumbnail wp-image-204" title="41stiumvn0l_sl160_aa115_" src="http://www.athenasbookshelf.com/wp-content/uploads/2008/06/41stiumvn0l_sl160_aa115_.jpg" alt="" width="115" height="115" /></p>
<p>.<em>..So, fed up with the dysfunction and disappointments of being single in Manhattan, Julie quits her job and sets off to find out how women around the world are dealing with this dreaded phenomenon. From Paris to Rio to Sydney, Bali, Beijing, Mumbai, and Reykjav&#8217;k, Julie falls in love, gets her heart broken, sees the world, and learns more than she ever dreamed possible. Back in New York, her friends are grappling with their own issues &#8212; bad blind dates, loveless engagements, custody battles, and single motherhood. Through their journeys, all these women fight to redefine their vision of love, happiness, and a fulfilled life.<br />
</em></p>
<p><a href="http://www.amazon.com/exec/obidos/ASIN/1416534121/athesbook-20" target="_blank">Buy it at Amazon.</a></p>
]]></content:encoded>
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		<title>Finally A Bride Contest Throws Up Bouquet</title>
		<link>http://www.bookendbabes.com/2008/05/30/finally-a-bride-contest-throws-up-bouquet/</link>
		<comments>http://www.bookendbabes.com/2008/05/30/finally-a-bride-contest-throws-up-bouquet/#comments</comments>
		<pubDate>Fri, 30 May 2008 13:00:52 +0000</pubDate>
		<dc:creator>malenalott</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[bride]]></category>
		<category><![CDATA[finals]]></category>
		<category><![CDATA[Mainstream]]></category>
		<category><![CDATA[ok rwa]]></category>
		<category><![CDATA[Romance]]></category>
		<category><![CDATA[writing contest]]></category>

		<guid isPermaLink="false">http://www.athenasbookshelf.com/?p=132</guid>
		<description><![CDATA[If you&#8217;ve placed in the finals of another writing contest, then do we have the contest for you! The OK RWA chapter (my home base) has a new and improved Finally A Bride contest to seek out those writer bridesmaids &#8230; <a href="http://www.bookendbabes.com/2008/05/30/finally-a-bride-contest-throws-up-bouquet/">Continue reading <span class="meta-nav">&#8594;</span></a>]]></description>
			<content:encoded><![CDATA[<p><span style="color:#0000ee;text-decoration:underline;"><a href="http://www.athenasbookshelf.com/wp-content/uploads/2008/05/newsgarden-81.jpg"><img class="alignleft size-thumbnail wp-image-134" title="newsgarden-81" src="http://www.athenasbookshelf.com/wp-content/uploads/2008/05/newsgarden-81-108x150.jpg" alt="" width="108" height="150" /></a></span>If you&#8217;ve placed in the finals of another writing contest, then do we have the contest for you! The OK RWA chapter (my home base) has a new and improved Finally A Bride contest to seek out those writer bridesmaids and make them a bride. Here&#8217;s directions to the chapel (how to enter) and who&#8217;ll be at the altar (our final judges for each category.) </p>
<p><strong>Seventh Annual &#8216;Finally A Bride&#8217; Contest - </strong><br />
***Over Half of the Finalists in last year&#8217;s contest received Editor Requests***</p>
<p>Sponsor: Oklahoma Romance Writers of America<br />
***NEW LOWER ENTRY FEE***<br />
Fee: $25 (RWA Members) &#8211; $30 (All non RWA Members)<br />
Deadline: September 1, 2008<br />
Eligibility: not contracted/published<br />
***NEW &#8211; ALL ELECTRONIC ENTRIES***<br />
***NEW &#8211; Separate Mainstream category***<br />
<strong> Entry:</strong> First pages of MS (30 pages max) that has finaled, but not won, in a previous RWA or RWA chapter-sponsored contest. Manuscripts finishing in the top quarter of GH also qualify. <br />
<strong> Judges:</strong> First round: experienced, pubbed, and/or RWA trained judges. <br />
<strong> Final Judges:</strong> Two Editors and/or agents judge each category. <br />
<strong> Inspirational/Traditional:</strong> Melissa Endlich with Steeple Hill and Rebecca Germany with Barbour. <br />
<strong> Series Contemporary:</strong> Patience Smith with Silhouette and Wanda Ottewell with Harlequin. <br />
<strong> Paranormal/Time Travel/Futuristic</strong>: Margo Lipschultz with HQN and Leah Hultenschmidt with Dorchester. <br />
<strong> Romantic Suspense:</strong> Natashya Wilson with Silhouette and Alex Logan with Grand Central Publishing. <br />
<strong> Historical/Regency:</strong> Tess Woodward with Avon and Megan McKeever with Pocket. <br />
<strong> Mainstream with Romantic Elements:</strong> Keyren Gerlach with HQN and Deb Werksman with Sourcebooks Casablanca </p>
<p>FMI, entry form and rules, send SASE to OKRWA FAB contest, 9805 Red Oak Lane, Parkville, MO 64152, <a href="http://webmail.central.cox.net/do/mail/message/mailto?to=_okrwabride%2540aol.com" target="_blank">_okrwabride@aol.com</a>_ (mailto:<a href="http://webmail.central.cox.net/do/mail/message/mailto?to=okrwabride%2540aol.com" target="_blank">okrwabride@aol.com</a>) , <br />
_www.okrwa.com_ (<a href="http://webmail.central.cox.net/do/redirect?url=http%253A%252F%252Fwww.okrwa.com%252F" target="_blank">http://www.okrwa.com/</a>) </p>
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