‘I Remember Nothing’ by Nora Ephron

Nora Ephron is one of my favorite writers.

I knew this a long time ago, before I knew her name and before I read anything she had written.

I knew this because of the movies.

For a very long time I never really paid attention to who wrote movies, or how movies were created at all. But then DVD’s happened, with their special features and commentaries, and I started paying attention. I learned, for example, who was dreaming up that snappy dialogue I loved so much. I learned the names of the writers and directors who created those great moments for, say, Meg Ryan on screen.  Yes… I learned who Nora Ephron is through the special features reel of You’ve Got Mail.  Read a book by the writer of  When Harry Met Sally…, Sleepless in Seattle, and  Julie & Julia? Why, yes, thank you, I believe I will.

‘I Remember Nothing… and Other Reflections’ is a collection of essays through which Ephron voices her opinions and convictions about politics, religion, the internet, and food with equal irony. Every topic … pie… New York… her early career in the 1960’s journalism world… each, Ephron treats with trademark humor and shades of poignancy. Think Tom Hanks’ monologue on complicated coffee orders in You’ve Got Mail, but applied to dinner parties and writers and online Scrabble. But the thread running through the entire collection is a slightly wistful commentary on the reality of growing older. Ephron skillfully weaves stories of landmark life experiences (like meeting Eleanor Roosevelt) alongside the admission of having forgotten the details of those experiences, all of which elicits chuckles and grins, never tears.

Throughout each piece, the combination of Ephron’s style and the content she chooses is simply compelling. This is a quick read, perfect for summer. And if you happen to be an audiobook fan, Ephron herself reads ‘I Remember Nothing’, which is altogether wry and delightful. I highly recommend.

Case Study: Covers

The old adage is “you don’t judge a book by it’s cover,” but let’s face it. We all do it. If we didn’t, then cover art wouldn’t be such a big deal. The truth is, publishers know people judge books by their covers because like anything in retail, it’s “packaging”. The better adage is “you don’t get a second chance to make a first impression.” Visual marketing is all about the blink instinct. You are either drawn to or repelled by things you encounter in life thanks to our fight or flight brain response. So in a bookstore (or on the web), you are drawn to certain covers. Why? Here’s a look at the elements of a cover and the “types” of covers out there.

1. Photo or illustration 2. Title of book (and font and size consideration. Caps? No caps?) 3. Author name and placement thereof. 4. Blurb or no blurb? Tagline or no tagline? 5. Colors – for fonts and background. Light, dark, bright?

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90 Minutes in Heaven

90 Minutes in Heaven, by Don Piper with Cecil Murphey

First line: “I died on January 18, 1989.”

 You know the phrase usually uttered after biting into a gooey brownie sundae with extra fudge sauce? “I’ve died and gone to heaven?” Well, Piper is serious. He died and lived to tell about it. His first line launches us into his life-after-death ordeal. Terrible car accident. EMT pronounces him dead. By-passing minister feels called by God to pray on the dead ordained minister as the man’s body is pinned in the car for 90 minutes and the ministers start singing together. It’s definitely a gripping premise. Unfortunately, as a biography, it’s really thin. The James Patterson-esque style of writing strips the story from any feeling and Piper’s view of heaven is no different than ones we’ve heard countless times before. The book is not really about heaven, but about his path to recovery and health and healing wounded souls. Which is fine. But the marketing bait is the juicy title; that’s what’s made the book pass a million in sales, not the content therein. 

For: Those wishing to get a glimpse of what heaven is like for, like, two short chapters. – Malena Lott

Buy it at Amazon.

Gorgeously Green

Gorgeously Green, by Sophie Uliano

First line: “If I make one tiny positive change today, I consider myself green.”

Finally, an instruction manual for going green without losing your life. It seems like the shrill battle cry of the green movement until now has consisted of “sell everything, you horrible capitalist pig, and move to a yurt in the Montana wilderness. Now, if you’ll excuse me, I have to get to Bonnaroo.” Sophie Uliano’s Gorgeously Green is an eight step program (with an accompanying web site) that lays out practical advice on going green for everything from beauty to travel that is easy to read and not at all preachy. About time! 

For: Earth-friendly changes without the nasty side effect of unshaven armpits and hemp clothing. – Jenny Coon Peterson

Buy it at Amazon.